“Beware the Octocurse” tells PETA  in highly effective parody movie created by Gray London   – Advertising Communication Information

Animal rights charity PETA is utilizing parody and darkish humour to induce  folks to cease consuming octopus and alert them to the intense concern of octopus farming in a marketing campaign  created by Gray London.  

Octopuses, largely thought-about to be probably the most clever of molluscs, and dubbed ‘Einsteins of the  Sea’, are beneath menace from octopus farms. These merciless farms will cram the cephalopods into tiny  tanks earlier than they’re killed in inhumane methods.  

Directed by main worldwide comedy director Jeff Low, the movie highlights the wonderful  traits of octopuses and raises consciousness of a petition to dam the event of the primary  octopus farm in Europe. It marks the primary time Gray has labored with PETA.  

The 90” spot, referred to as ‘Peta Presents: The Octocurse’ emulates a science-fiction sequence from the Nineteen Seventies  and opens with the road ‘It is said that if you eat octopus, you will be cursed,’ earlier than displaying the  terrible issues that folks threat taking place to them in the event that they eat octopus. These embrace having three  beating hearts, blue blood, displaying excessive emotion, having a head that expands to octopus’ proportions, having the ability to expel ink and rising octopus eyes. It ends with the message:  ‘Octopuses are extremely intelligent, sensitive creatures. If you eat them you’re principally a cannibal.  Keep human. Don’t eat octopus’.  

Vanessa Johansson, Anti-Speciesism Mission Chief at PETA mentioned: “We are busily searching for  intelligent life in space while we still eat the thinking, feeling life forms on our own planet. Octopuses,  for example, are capable of complex thought processes: they can navigate mazes, use tools, and learn  how to do such things as unscrew lids simply by watching. Yet every year, hundreds of thousands of  these clever cephalopods are killed in crude ways for a snack. Because it’s often hard to reach people  with these simple facts, PETA has partnered with Grey London – to give viewers food for thought and  encourage them to show kindness to these animals by leaving them off their plates.” 

David Wigglesworth, Government Artistic Director at Gray London added: “PETA wanted one thing…for  people to stop eating octopus. It’s a serious brief that we tackled with a silly answer; by creating a  very ‘real’ curse. And that curse? If you eat one of these creatures, you will turn into one. An idea as  dark and dumb as this needed one man to bring it to life, my fiendishly funny friend Jeff Low. Huge  thanks to him and Biscuit for helping us realise this madness. Stay Human people. Don’t eat Octopus.”  

The movie breaks on 19^th October in each the UK and the US, with content material shared globally on PETA owned channels.  

CREDITS

Consumer PETA UK  

Vice President of Programmes Elisa Allen 

Anti-Speciesism Mission Chief Vanessa Johansson 

Artistic Studio Gray London  

International CCO Javier Campopiano 

President&CCO Laura Jordan Bambach 

ECD David Wigglesworth 

Head of Artwork Costanza Rossi 

Artistic Administrators Cesar Herszkowicz & Alexandru Vasile Artistic Cameron Sutherland 

CSO Raquel Chicourel 

Company Planner Asad Shayk 

Joint Managing Director Jonny Tennant-Worth 

New Enterprise Director Katherine Goodale 

Group Enterprise Director Ayesha Datoo 

Government Producer Maxine Hose 

Company Senior Producer Anthony Borkett 

Head of Design Sunir Patel 

Designer Stuart Leung 

Manufacturing Firm Biscuit Filmworks UK  

Producer Kwok Yau 

Government Producer Samantha Chitty  

Managing Director/Government Producer Rupert Reynolds-Maclean Head of Manufacturing Polly du Plessis 

Manufacturing Supervisor Thom Inexperienced 

Director Jeff Low 

D.O.P. Matthew Emvin Taylor  

Manufacturing Design Lucie Pink 

Modifying Firm (offline) Shift Put up  

Put up-Manufacturing Untold  

Editor Saam Hodivala 

Colourist Julien Alary 

VFX Supervisor Alex Kulikov 

VFX Artists Michael Korniltsev/Felicia Petersen/Lucas Girault/  Lewis Hodd 

On-line Supervisor Richard Harris 

Government Producer Ian Berry 

Producer George Reid 

Audio Put up-Manufacturing 750mph

Supply: Gray London

  David Wiggleworth, Gray London, PETA, Vanessa Johansson