Kaye Communications PR & Advertising and marketing Wins Its Ninth Bernays Award for PR Excellence: 2022 Particular Occasion Class

Kaye Communications PR & Advertising and marketing Wins Its Ninth Bernays Award for PR Excellence: 2022 Particular Occasion Class
Kaye Communications PR & Advertising and marketing Wins Its Ninth Bernays Award for PR Excellence: 2022 Particular Occasion Class


Bonnie & Jon Kaye with Award

BOCA RATON, FL, USA, July 29, 2022 /EINPresswire.com/ — Capping off 25 years of constructing indelible impacts and imprints in South Florida for its purchasers, Kaye Communications (KCOM-PR) has received a coveted Gold Coast Public Relations Council (GCPRC) 2022 Bernays Award for PR Excellence for Finest Particular Occasion. The agency was acknowledged for its occasion ideation, technique, manufacturing, group relations and media relations for the sold-out inaugural Mothers & Pups Bark & Brunch “fun, fan and fund” raiser to learn
Tri-County Animal Rescue’s “Together Fur-ever” Medical Fund.

That is KCOM-PR’s ninth Bernays Award, named for the daddy of Public Relations Edward Bernays. Final yr KCOM-PR was the one Palm Seaside County entity to obtain a 2021 Bernays Award; the agency received within the Finest PR Marketing campaign by a Small Firm/Agency class for its concepting and activating its “The New Way to Club” model reinvention and repositioning marketing campaign for Boca Lago Golf & Nation Membership.

GCPRC is the most important unbiased group in South Florida of PR, advertising and communications professionals from Palm Seaside, Broward, Martin and Dade counties. The Bernays Award judges panel yearly consisted of journalists and former and present PR executives. To make sure impartiality, none have been members of the GCPRC.

“The stature of the others in the special events nomination category this year made the win so much more coveted,” shared KCOM-PR Founder, President & Chief Strategist, sharing that contenders have been the Metropolis of Boynton Seaside, Uncover the Palm Seashores and the Cultural Council for Palm Seaside County, Palm Seaside Civic Affiliation and Palm Tran. “Their achievements too were stellar, so being on the slate with these public entities and then winning was even more gratifying.”

With so many different Covid nonprofit wants taking precedence on the time for 15+ months with in depth media consideration, TCAR wanted to create a news-generating springboard fundraiser from which to amplify consciousness of one more susceptible inhabitants. These have been households of pets who have been desperately in want of vet care, however have been financially pressured to neglect care that would, if not handled, result in pointless ache, demise or gut-wrenching pet surrenders.

As Covid restrictions decreased, individuals have been beginning to sit up for getting out once more inside secure “feel good, do good” environments to socialize and assist group wants. Thus, inside a fast six-week timeframe and in strict adherence to CDC pointers, KCOM-PR conceptualized, branded, launched, promoted and produced the inaugural Mothers & Pups “Bark & Brunch,” serving up “The Perfect Afternoon for Dining ‘With and For’ Dogs.”

Positioned as a news-generating kick-off for Mom’s Day week, greater than 125 paw-loving advocates and dozens of pups loved a joyful open-air, courtyard brunch and themed festivities to have fun pup rescue mothers and lift funds. These included dwell music, free-flowing Bloody Mary and Bellini Bars, a doggie deal with buffet, Mother & Pooch Picture Station, Mom’s Day boutique present purchasing, silent public sale, “KARMA Luxury Weekend” Probability-to-Win, pampering swag baggage with donated gadgets from Saks Fifth Avenue, Inexperienced Roads CBD and Shield My Sneakers in addition to pet grooming kits, purse hangers and pairs of pup-themed socks.

Excessive-profile Boca Raton Pup Rescue Mothers Marta Batmasian, Andrea Kline and Constance Scott who’ve long-advocated for TCAR have been honored. A bunch committee of well-connected Boca residents was recruited to assist share the occasion, mission and Probability to Win ticket gross sales with their closest circles. Pup Star Host terrier Tamar Batmasian welcomed visitors. When reaching out to sponsors and donors, we created numerous ranges of themed sponsor classes: “Paws Up” Purple Carpet, “Pet Protector” (ADT), “Tail-wagging” Valet, “Bark” Bars, “Pupolicious Décor” and annual Therapeutic Clinic Kennel dedications.

Exceeding all its messaging, “fun, fan and fund” elevating and consciousness objectives, the first-time occasion helped heal and save the lives of essentially the most susceptible, zero surrenders of pets handled, elevated Medical Fund sources to serve 53 households. The occasion secured and engaged new donor and sponsorship relationships, laid the muse for institution of a formidable new branded annual TCAR fundraiser and elevated media protection about TCAR, its non-rescue providers at its Pet Clinic, its Medical Fund and the way the nonprofit helps assist the financially challenged throughout the group it serves.

A Ninth Bernays Win Caps off twenty fifth Anniversary Commemoration of KCOM-PR

Along with being offered the GCPRC win this yr, KCOM-PR has received Bernays Awards
for the next initiatives and campaigns on behalf of enterprise and nonprofit organizations:

Bernays PR Star Award: Offered by the GCPRC president for greatest total and long-standing excellence for “building a solid reputation for serving a variety of business, lifestyle and nonprofit clients over the years.”

Best PR Campaign by a Small Company/Firm: “The New Way to Club” model and advertising reinvention marketing campaign for Boca Lago Golf & Nation Membership, a personal fairness membership nation membership that was transitioning to a non-equity
personal membership membership by following Membership acquisition by an unbiased proprietor.

• Finest PR Marketing campaign by a Small Firm/Agency: Habitat for Humanity of South Palm Seaside County’s Girls Construct, a women-exclusive “Sisterhood of the Pink Hard Hat” experiential “fan and fund” raiser.

• Finest PR Marketing campaign by a Small Firm/Agency: BEE Optimistic Now marketing campaign for Damaged Sound Membership, a 5-Star Platinum Membership of America personal membership and internationally revered sustainability chief.

• Finest Particular Occasion: Inaugural Boca Raton Mayors Ball offered by the Rotary Membership Downtown Boca Raton (conceived and produced professional bono by KCOM-PR) to learn the well being and wellness wants of Boca Raton’s nonprofits.

• Nonprofit/Charity Mission or Marketing campaign (Price range underneath $100,000): The Nice Doggie Dine-Out & Paws Fest “peeps and pups” occasion to boost “fans and funds” to learn consumer Tri-County Animal Rescue (TCAR).

• Finest Mission on Behalf of a Nonprofit Group: “Our Legend, Her Legacy”: Countess de Hoernle’s100th Birthday Gala and Group Celebration offered by the Order of St. John to learn 5 space nonprofits chosen by the Countess.

• Finest PR Marketing campaign by a Giant Firm or Agency: The $100 Hamburger marketing campaign to debut the Previous Homestead Steakhouse on the Boca Raton Resort & Membership

JON KAYE
Kaye Communications, Inc.
+1 561-392-5166
email us here
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Boca Lago Golf & Nation Membership -The New Manner To Membership

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