Worldwide Dog Day: How Model Augie Is Catering To Passionate Dog Mother and father

Worldwide Dog Day: How Model Augie Is Catering To Passionate Dog Mother and father
Worldwide Dog Day: How Model Augie Is Catering To Passionate Dog Mother and father
Augie was launched in August 2022. In lower than a month, the pet model is profitable the hearts of canine mother and father throughout India.

Loads has modified within the canine universe over the previous few years. Dog house owners at the moment are canine mother and father. Indoor cushions have changed outside kennels. Collars have gotten vibrant. Leashes have turn into a mode assertion. Individuals have began travelling with their canine. They go to eating places and cafes, attend weddings and events. They’re part of all festivities. Briefly, canine have turn into an integral a part of the human household.

Enter model Augie, who caters to those customers — not simply by promoting services and products but in addition by educating and inspiring folks to provide a brand new lease of life to those four-legged fur infants.  

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Whereas it’s doable to boost a canine whereas working a full-time job, canine mother and father might want to make investments an excessive amount of their time to maintain their pet.

M. Parthasarathy, Cofounder & CEO of Augie, has however one objective: To make the world a greater place, the place animals and people peacefully co-exist.

M. Parthasarathy, Cofounder & CEO, Augie

“Thanks to the advent of new technologies and emergence of social media over the past 10 years, depression and loneliness have increased among humans. Due to industrialisation, a lot of people have migrated to cities and left their loved ones behind. This led to turning to pets for affection and love. The relationship between humans and pets have only been fruitful since then. The beautiful emotional bond that we share with animals is incomparable,” says Parthasarathy.

Model Augie was launched in August 2022. Barely a month outdated, it has received the hearts of many shoppers throughout India. The shop sells revolutionary merchandise which might be beloved by each canine of each breed.

“The most common issue found among pets are ticks and fleas. We have a solution for that. We have an imported tag for dogs, which is holistic, chemical-free, risk-free, and hassle-free. Our grooming brushes are also designed in a manner that they will not only help get the cleansers and medications down through the coat to the skin but will also massage the tissues underneath. This, in turn, will stimulate blood circulation, alleviate stiffness in muscle tissue, and will ultimately aid in healing the skin,” he says.

The bestsellers at Augie embrace high-end manufacturers like Caru, that are product of human-grade components.

“This gives dogs a homemade food experience and help them stay healthy,” he says.

Shedding gentle on the behaviour patterns of the present-day canine mother and father, Parthasarathy says that they’ve turn into extra loving and caring.

“Dog owners of today are always in touch with what their pet needs the most. They are good providers and are in touch with the constantly evolving pet care sector. However, we provide support, awareness for new pet owners who are just starting out and are in need of assistance and guidance. We provide walk-in consultancies. We also have blogs that provides useful information to dog owners,” says Parthasarathy.

Augie’s roadmap

Within the subsequent 12 months, Augie is planning to include extra pet providers like pet insurance coverage, pet boarding, and 24/7 vet-clinic providers — all underneath one roof. Augie additionally plans to develop to Chennai, Chandigarh, Kochi, Hyderabad, and Nagpur.

Learn extra:

Pet-friendly resorts in India you may guide for the ‘pawfect’ trip

Kimpton Inns companions with Wag to welcome extra pet visitors

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