An Iowa-based firm is now promoting eco-friendly shampoos and different hair care merchandise for individuals and pets across the globe.
Joel Roodman is the managing companion of the Logic Product Group, which is headquartered in Fairfield. Roodman’s household was dwelling in New York Metropolis when his daughter got here house from faculty with a foul case of head lice.
“My wife, Jill, purchased the first thing that she could see which was an over-the-counter product, which she brought home and applied it to our daughter’s head,” Roodman says. “Our daughter went into anaphylactic shock, unfortunately, but she was able to recover, and after she did, Jill did enough research to realize that she put basically poison on our daughter’s head.”
After months of exhaustive analysis, Jill started making and bottling a pure, non-toxic lice shampoo in her kitchen sink which she shared with different dad and mom — and it quickly turned her major enterprise. The LiceLogic product line expanded to incorporate shampoos, conditioners, sprays, and a mousse, in addition to a pet grooming line and kids’s tub and physique merchandise.
Roodman says he and his spouse determined to desert New York and lift their children in a small city, deciding on Fairfield, for its dimension, location, and mindset. Plus, he says, it was a superb transfer for his or her enterprise.
“We have a building in downtown Fairfield,” Roodman says. “It’s about 8,000 square feet which is a fraction of what we were paying in costs in Manhattan, not only for our offices there but also for warehouse space and we just moved here and we’ve been here four years and the business is thriving.”
Roodman says all the pieces is being made in America, even the bottles, whereas about 75% of the corporate’s merchandise are bought by means of Amazon all throughout the U.S., in addition to within the U.Ok. and Asia. Due to e-commerce, he says their small workers can fulfill all the orders.
“We manufacture both in California and in New York and we ship directly to our warehouse here, which is — in our mind — in the center of the United States,” Roodman says. “So it saves on shipping and then from there, we sub-distribute to distribution centers, where Amazon has close to 300 now, and then it’s available around the country immediately.”
Logic merchandise are made utilizing plant- and mineral-derived components, he says, with plans to increase additional to incorporate strains to fight ticks and fleas in addition to bedbugs.
