American omni-channel pet products supplier Worldwise has acquired pet chew and treat business Pet Factory.
Pet Factory is claimed to be the US market leader in collagen and beefhide chews, as well as other premium chew and treat products for dogs, offered through four core brands: CareChewz, Twistedz, Real Chewz, and Combo Wrap Chewz. The company also supplies a range of dog and cat toys and accessories, as well as offering a full suite of production capabilities for private label customers.
Greg Hill will continue to serve as President of Pet Factory while also becoming a senior member of Worldwise’s management team.
Worldwise is a portfolio company of A&M Capital Partners, a private equity investment fund. The company has now completed three merger and acquisition transactions in the last four months, expanding its portfolio to include six complementary brands across several product categories, including pet chews and treats, toys, litter accessories, and pet bedding. The company’s brands include goDog, Petlinks, SHERPA, Hear Doggy!, SmartyKat, TrustyPup, Guaranteed On-Board, PoochPlanet, Pawscout, and FurHaven.
Kevin Fick, chief executive of Worldwise, said: “With this acquisition, Worldwise gains a leader in the chew and treat space with strategic domestic manufacturing capabilities and strong customer relationships. The entire Worldwise team is thrilled to welcome Pet Factory to the family and to add their exceptional team to our platform.”
