Retailer Only for Pets has positioned a ban on any future gross sales of rawhide merchandise throughout the chain, and is encouraging different retailers to observe swimsuit.
The group’s ‘No More Rawhide’ marketing campaign is a part of a wider transition to a extra pure, sustainable strategy to each merchandise and apply. The retailer is hoping to encourage different pet outlets to become involved on this transition, guaranteeing that the merchandise on supply throughout the UK have the pet’s well being issues because the primary precedence, it says.
Rawhide averages solely 18% digestibility, that means extra pet house owners are on the seek for wholesome options, the corporate explains.
Only for Pets purchaser Leanne Blunn mentioned: “With so many healthy, natural and long lasting dog treats now available, we’ve recognised for a long time that, to offer our customers the best for pet welfare, we have to be firm on what we won’t sell as well as what we do sell both in store and online.”
One of many options that Only for Pets is stocking rather than rawhide is No-Disguise Chews, created by Earth Animal.
Tom Maltby, model supervisor at Only for Pets, mentioned: “Earth Animal No-Hide Chews offer our customers and their pets a genuine, long-lasting and healthy alternative to rawhide. The company’s ethical standards are world-leading so it’s been a real pleasure working with them on the #NoMoreRawhide campaign.”
Will Baggaley, worldwide gross sales & advertising and marketing director at Earth Animal, added: “We’re delighted to collaborate with Just for Pets on its ‘No More Rawhide’ campaign. Opting for healthy, humane alternatives, like No-Hides, is a small but important step in reducing the demand and slowing its harmful impact on animals, people and the Earth.”