Fitz and Will, Cambridge’s favorite cartoon cats, are the celebs of an attractive new illustrated information geared toward exhibiting youngsters across the metropolis and elevating cash for charity.
The cats, the brainchild of pals Katherine Mann and Laura Robson Brown, have featured in a preferred collection of image books, which have offered greater than 17,000 copies worldwide. Now they’re taking a few of what they’ve discovered about Cambridge and sharing it with residents and guests alike through a brand new guidebook accessible to select up within the metropolis – after which hopefully quickly, through an app.
Launched on Friday, August 5, on the Fitzwilliam Museum (dwelling of Fitz and Will), the intention is to attempt to elevate £10,000 for East Anglia Kids’s Hospice (Every). All of the proceeds will go to the charity.
Katherine says: “We’ve got four Fitz and Will picture books and before Covid we were working with Visit Cambridge and Cambridge BID on encouraging people to come to the city as families.
“We found there was very little in the city for children to do tours, so we took the idea of working with the well-known characters and worked out a short walking tour, that hopefully lasts about an hour or so.”
The tour, with a map and quiz questions to finish, is impressed by the sort of Nationwide Belief trails which encourage youngsters to stroll additional than they could in any other case do by giving them one thing to fill in and an goal on which to focus.
“We decided we’d like to do it as a charity venture and in the past we’ve worked with Each,” says Katherine. “We’ve done fundraising in town with the mascots, with a bucket collecting funds, and we’ve also published some Christmas cards that have been raising funds for Each over the last three or four years.”
After the pandemic delayed the challenge, it’s now good to go. “We want to include everybody in it because we feel very strongly that the whole city has got a huge amount to offer,” says Katherine.
“We try to keep it quite central and we hope that it’s a short enough tour to give people a flavour of Cambridge, and that will then encourage them to go a little bit further afield.”
The tour begins out there sq., takes within the likes of the Mathematical Bridge and Corpus Clock, and finishes on the Fitzwilliam Museum, however you can begin the loop at any level.
“It’s places where the cats have gone on adventures in the past,” says Katherine, “so it’s meant to give children a feel for visiting the places they’ve seen in the books. If they don’t know the picture books, it’s really focusing on getting them to enjoy Cambridge.”
Trinity School graduate Katherine and Laura, a graduate of what was New Corridor School, say they’re very grateful for the generosity of the group in masking the price of the information, that means that 100 per cent of proceeds go to Every.
Cambridge College Press did the design and structure freed from cost, whereas motels, faculties, and small companies within the metropolis have offered sponsorship. Katherine and Laura and writer Little Cam Books would love for anybody to come back ahead if they’re all in favour of working with them on making the tour absolutely interactive.
Little Cam Books can be eager to listen to from retailers who want to inventory the information, or buy bulk copies for his or her shoppers or faculties and play their half in serving to attain the £10,000 fundraising goal.
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Every company fundraiser Lottie Driver stated: “What a fun, creative and innovative project Fitz and Will is. We’re so grateful to Katherine and Laura for their vision and hard work, and everyone at Cambridge University Press for helping bring the brochure to life. I’d also like to thank advertisers for helping ensure maximum funds go towards supporting our vital work.
“Money raised will make a significant difference and help us continue supporting families and caring for children and young people with life-threatening conditions across Cambridgeshire and the rest of East Anglia.”